Search engines prioritize your user experience, and the SERPs show this by always giving the best and most reputable content. You may find a blog post, video tutorial, or even a podcast to answer your question. Once you view this list, your focus will be on the top of the results, and you will likely select only the links to solve your problem. For example, you might be learning how to train your dog then, you would search for the keyword: “Train my dog” on google, which will bring up a long list of results to choose from. This is generally what you will see when you look up something on Google. The acronym means the Search Engine Results Page. To improve your Google ranking and use a SERP tool, you need to understand what SERPs are. We will get into more of this detail within the rest of this post.įor now, let’s get started by reviewing some fundamentals on SERPs below. This ensures that you can manage the effectiveness of your site enhancements. In our experience, we’ve found that it’s critical to trend your keyword rankings over a 3, 6, and 12 month period. That’s where SERP tools can prove to be valuable. It’s a good idea to look at the performance of your currently published posts and look for areas of improvement. ![]() You may be doing your best to research the most lucrative keywords continually, but it’s also essential to take an expansive view of your business. Were you considering a few of the best free SERP checker tools to improve your ranking on the search engines? If so, this post will take you through the SERP tools you need to try.
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